July 10, 2024

Introducing LAVA Blaze X: A Game Changer in Mid-Segment with Category First* 120 Hz Curved AMOLED display

Introducing LAVA Blaze X:  A Game Changer in Mid-Segment with Category First* 120 Hz Curved AMOLED display

  • Vibrant X: A stunning 16.94 cm (6.67”) 120 Hz Curved AMOLED Display with punch hole design and in-display fingerprint sensor
  • Captivating X: 64+2MP Rear Camera with Sony Sensor and an impressive 16MP front camera
  • Premium X: Designed in India, flaunting a sleek elegant body in matte finish
  • Special Offer on X: Blaze X launched starting Rs 13999*( inclusive of bank offers)

New Delhi, India 10th July 2024: Lava International Ltd., the leading homegrown Smartphone and wearable brand, announces expansion of its Blaze series with the launch of its latest offering, the all-new Lava Blaze X. Setting new benchmarks in the affordable smartphone segment, the Blaze X comes with segment’s first Curved AMOLED display.  The new Blaze X comes in two stunning colors variants Starlight Purple and Titanium Grey. It will be available on Lava e-store and Amazon starting 20th July.

Mr. Sumit Singh, Product Head, Lava International Ltd., said, “Lava Blaze has been one of our successful series which is conceptualised to address the industry gap with quality and powerful smartphones. The new Blaze X, the latest addition to the line-up is developed with three key parameters at the epicentre– segment - first curved Amoled display, performance and aesthetics. I hope the fans like our new Blaze X and enjoys the experiences that it is designed to deliver.”

Display and Design

The smartphone flaunts a stunning 16.94 cm (6.67”) 120 Hz Curved AMOLED Display with punch hole design providing an immersive experience to the users. Packed with a premium moonstone matte back design with Elegant Deco the new Blaze X exudes style and is a true trendsetter in the category.

Camera Prowess

Equipped with a 64MP + 2MP rear camera featuring the Sony sensor and a 16MP front camera, the new smartphone offers several shooting modes including Dual View Video, Film, Pro Video, Slow Motion, Timelapse, UHD, Gif, Beauty, HDR, Night, Portrait, AI, Pro, Panorama, Filters, Macro, AI Emoji.

Power and Performance

Delivering an enhanced experience and superlative speed the smartphone brings the latest MediaTek Dimensity 6300 processor with AnTuTu 420K+, paired with three RAM options – 4GB+4GB*, 6GB+6GB*, and 8GB+8GB* boasting a generous 128GB UFS 2.2 storage to enable smooth multitasking and ample space for storage. Blaze X comes with 5000mAh battery along Type C port and 33W Fast charging.

Android and Software Upgrades

Blaze X comes with Lava promise of bloatware-free, ad-free experience and clean Android 14. Lava will offer regular software updates, including assured upgrade to Android 15, along with quarterly security updates for two years.

Free Service @Home

Following brand’s consumer-first philosophy, Lava will be offering Free Service @Home for Blaze X users, pan India alongside attending user concerns at Lava retail outlets. To avail at home service, follow the link: https://www.lavamobiles.com/lava_service_at_home/

Price and Availability:

Variant

Price (INR)

Special Launch Offer (INR)

Availability

Platform

4GB+4GB*

Rs 14,999#

Rs 13,999

20th July 2024, 12 A.M

-Lava E-store
- Amazon

6GB+6GB*

Rs 15,999*

Rs 14,999

8GB+8GB*

Rs 16,999*

Rs 15,999

 

*Including Bank Offer

 

Spec Sheet:

LAVA Blaze X

Top Features/4 Main Specs

 

 

Display: 120 Hz Curved AMOLED, 800 nits brightness

Processor: MediaTek Dimensity 6300 AnTuTu 420K+

Camera: Rear 64+2MP (Macro), Front 16MP

Battery: 5000 mAh, 33W charging

GENERAL

Form

Touch

SIM

Dual Sim (Dedicated)

Touch Screen

Yes

Business Features

Gmail

Call Features

Vibration on call connection, Conference Call, Anonymous & Auto Call recording

Handset Color

Starlight Purple and Titanium Grey

In Sales Package

Handset, USB Type-C Cable, Charger, SIM Ejector Pin, Back Cover, USB-C to 3.5mm connector

PLATFORM

Processor

MediaTek Dimensity 6300

OS

Andriod 14

DISPLAY

Detail

120 Hz Curved AMOLED

Size

6.67"

Resolution

1080 X 2400

PPI

394

Color

16.7 M

Brightness

Peak Brightness: 800nits

CAMERA

Primary Camera (Rear Camera)

64 MP (Sony)+ 2 MP

Secondary Camera (Front Camera)

16 MP

Flash

Yes, Both Camera (Front Flash type - Screen)

MEMORY

RAM

8GB+8GB* LPDDR4X (*virtual RAM) | 6GB+6GB* | 4GB+4GB*

Internal Memory

128 GB

Expandable Memory

NA

Weight With Battery

183g

BATTERY

Type

5000 mAh (Typ) Li-Polymer battery

Charging

33W Charger, Type C Cable

INTERNET & CONNECTIVITY

Internet Features

Google Play Store, Gmail, Youtube, Google, Google Assistant, Maps, Files

Navigation

Yes

Preinstalled Browser

Yes (Google Chrome)

GPRS

Yes

EDGE

Yes

3G

Yes

4G

Yes

  5G

Yes

Wifi

Yes

USB Connectivity

Type C

Bluetooth

Yes

Audio Jack

No (USB-C to 3.5mm connector available in-box)

OTG Support

Yes

MULTIMEDIA

Music Player

Yes

Video Player

Yes

FM

Yes

Ringtone

Yes

OTHERS

SAR Value

NA

Sensors

Accelerometer, Proximity, Gyroscope, Magnetometer, Ambient Light

Additional Features

 

In-display Fingerprint Sensor

4+4GB / 6+6GB / 8+8GB RAM + 128GB ROM

Powerful 5000mAh battery with Type-C Charging

Latest Stock Android 14

Premium Back Design with Elegant Cam Deco

 

WARRANTY

1 Year Handset Warranty and 6 Months Warranty on Accessories

 


About Lava International Limited 

 

#ProudlyIndian l Made in India, Made for India

 

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centres in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centres.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the 'Most Trustworthy Brand' in the CMR Retail Sentiment Index. 

 

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