LAVA’S #MYBHARATWITHLAVA HOLI EDITION CELEBRATES INDIA’S COLOURFUL CULTURAL DIVERSITY WITH 513K SOCIAL NATIVES
LAVA’S #MYBHARATWITHLAVA HOLI EDITION CELEBRATES INDIA’S COLOURFUL CULTURAL DIVERSITY WITH 513K SOCIAL NATIVES
National, March 21st, 2025: Lava International Limited, the Indian smartphone manufacturer successfully concluded its #MyBharatWithLAVA Holi Edition, between March 12th, 2025, and March 18th, 2025, garnering 35K engagement and 470K views across social media platforms. The campaign offered a vibrant and emotionally resonant tribute to India’s diverse Holi celebrations, going beyond colours to capture the stories, rituals, music, and flavours that make each region’s festivities unique.
One Country. One Festival. Many Colors: The campaign brought together six regional influencers who highlighted hyperlocal traditions, from the spiritual intensity of Varanasi Holi and the symbolic Lathmaar Holi of Mathura-Vrindavan, to the ethereal Pushkar celebrations, the cozy charm of Sangla in Himachal, the colourful nostalgia of Rolls Royce Holi in Kolkata, and the ceremonial Holika Dahan in Jaipur.
The campaign, which took over social media during the festive week, sparked a wave of cultural pride and regional storytelling, reaching over 513K digital natives. The campaign also garnered 470K video views and saw active user participation in the hook step challenge.
The campaign’s centrepiece was a high-energy music video featuring all influencers, seamlessly blending regional Holi celebrations into a unified narrative. Set to an exclusive Holi anthem, the video sparked a nationwide trend with its catchy hook step. Released ahead of Holi, the song and dance challenge encouraged audiences to share their #MyBharatWithLava moments, driving massive engagement as people across India grooved to the beat and showcased their local traditions.
Reflecting on the campaign, Mr. Puravansh Maitreya, Head of Marketing, Lava International Limited, said: “With the Holi edition of #MyBharatWithLAVA, we wanted to showcase the many hues of India’s culture, rooted in local tradition but resonating with national pride. The response we received was heartening. Each story, each celebration, each video revealed the emotional depth and cultural richness of Holi across India. It was a celebration not just of colour, but of connection.”
Adding to this, Mr. Gaurav Arora, Co-founder of Social Panga said “the creative agency behind the campaign, shared, “The idea behind #MyBharatWithLava was to create a campaign that felt as real and vibrant as India itself. The engagement we saw is proof that when a brand tells genuine stories, it creates connections that go beyond just a campaign—it builds a community."
Popular digital creators including Udit, Lavish, Bipradev, Yashvi, Karan, and Shivani were at the forefront of the campaign, each producing immersive video content that blended storytelling with authentic regional expressions of Holi. Creators also hosted Lava smartphone giveaways, creating additional buzz and drawing audience participation.
The #MyBharatWithLAVA Holi Edition served as a powerful continuation of Lava’s mission to celebrate India’s unity in diversity—this time, through the lens of Holi. By documenting local flavours, rituals, and voices, the campaign added meaningful colour to the brand’s ongoing narrative of cultural pride and digital storytelling. The campaign wasn’t just another Holi campaign—it was a vibrant celebration of India's cultural mosaic.
Here are the links to the campaign snippet:
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About Lava International Limited
#ProudlyIndian | Made in India, Made for India
Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.
Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.
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