Lava Brings Bold Series for the Fearless Starting Rs. 5,999

Introduces two series N1 and N1 Pro exclusively on Amazon

Bold N1 Pro is priced at Rs. 6,699* (inclusive of offer) features a 6.67” punch-hole HD+ display, 50MP AI triple rear camera, 5000mAh battery, and 18W fast charging for a premium everyday experience
Bold N1 is priced at Rs. 5,999 and comes with a 6.75” 90Hz refresh rate display, 13MP dual AI rear camera, and bloatware-free Android 14 Go for smooth day-to-day performance
Both N1 and N1 Pro Comes with IP54 dust and water resistance for added durability in everyday use
Bold N1 Pro users will receive 1 Android upgrade and 2 Security updates
Free Service@Home will be available pan-India for all Bold series users, ensuring effortless post-sales support even in remote locations

New Delhi, May 29, 2025: Lava International Limited, the leading homegrown smartphone manufacturer, expanded its sub-Rs. 10K online portfolio with yet another series designed to deliver best-in-segment 4G experience with Bold Series, debuting with two models, Bold N1 Pro, priced at Rs. 6,699* (inclusive of offer) and Bold N1, priced at Rs. 5,999. With this launch, Lava reinforces its commitment to introducing thoughtful innovations across its portfolio, offering every user greater choice and convenience.

NOT FOR THE FAINT-HEARTED. BUILT FOR THE FEARLESS.

The Bold Series stands as a declaration, not just a product line. In a world where conformity reigns, this series is a tribute to those who thrive on standing apart. It’s built for the fearless, for the ones who disrupt norms and demand more from technology, not just in performance, but in purpose. Backed by four core pillars: Audacious Design, Unimaginable Pricing, Meaningful Innovation, and Relatable Features, the Bold Series isn't just about specs. It's about making a statement.

Commenting on the launch, Mr. Sumit Singh, Head – Product, Lava International Limited, said, “The Bold Series reflects our deep belief that technology should be empowering, inclusive, and accessible to all. With both Bold N1 and N1 Pro, we’ve created smartphones that bring premium 4G features to the under-Rs. 8K Segment. It’s a bold step toward redefining entry-level smartphones by delivering style, performance, and user-first innovation. This series enables an enhanced experience for every user, tapping into an underserved market and building deeper connections through a better product.”

BOLD N1 PRO

The Bold N1 Pro brings a premium experience to the entry-level category with its expansive 6.67-inch HD+ punch-hole display, 120Hz refresh rate, and a sleek design available in Titanium Gold and Stealth Black. Powered by the UNISOC T606 octa-core processor, it offers 4GB + 4GB^# RAM and 128GB internal storage, expandable up to 256GB — ideal for users who multitask and store heavy media files. The smartphone is equipped with a 50MP AI triple rear camera and 8MP front camera with screen flash, making it a capable companion for photography enthusiasts.

Running on Android 14, it is backed by a 5000mAh battery with 18W fast charging support (10W charger in the box). The phone also includes features like side fingerprint sensor, Face Unlock, IP54 dust and water resistance, and Free Service@Home for complete peace of mind.

BOLD N1

The Bold N1, on the other hand, is tailored for users seeking clean and intuitive performance. It features a 6.75-inch HD+ display, 13MP AI dual rear camera, and a 5MP front camera, offering just the right balance of features for daily use. The phone runs on Android 14 Go edition, offering a bloatware-free interface, and is powered by an UNISOC Octa-Core processor. It comes with 4GB+ 4GB^# RAM, 64GB storage, and is supported by a 5000mAh battery with Type-C 10W charging.

The device features a side-mounted fingerprint sensor, Face Unlock, and Anonymous Call Recording. With an IP54 rating, it offers protection against dust and water splashes. All of this comes in a premium glossy back design, available in stylish colour variants -Radiant Black and Sparkling Ivory.

Following brand’s consumer-first philosophy, Lava will be offering Free Service@Home for the Bold users, pan India alongside attending user concerns at retail outlets. To avail at home service, follow the link: https://www.lavamobiles.com/lava_service_at_home/

Price and Availability:

The Bold N1 Pro will be priced at Rs. 6,699* (inclusive of offer) while the Bold N1 will retail for Rs. 5,999. Both devices will be sold exclusively on Amazon India as part of the Amazon Specials program, featuring stylish design finishes and inclusive Free Service@Home support across all variants.

Model	Price (INR)	Special Launch Offer (INR)	Availability	Platform
Bold N1	Rs. 5,999	Rs. 5,999	4^th June 2025, 12 PM	Amazon
Bold N1 Pro	Rs. 6,799	Rs. 6,699*	2^nd June 2025, 12 PM	Amazon

*Special offer: Use coupon code at checkout to get ?100 off (applicable on all Payment methods)

Specifications

Specification	BOLD N1	BOLD N1 Pro
Processor	Octa-core UNISOC Processor	UNISOC T606 Octa-core Processor
RAM	4GB + 4GB^# LPDDR4X	4GB + 4GB^# LPDDR4X
Storage	64GB ROM	128GB ROM (Expandable up to 256GB)
Rear Camera	13MP AI Dual Camera	50MP AI Triple Rear Camera with LED Flash
Front Camera	5MP	8MP with Screen Flash
Display	6.75” HD+ Display with 90Hz refresh rate	6.67” HD+ Punch Hole Display, 720 x 1612, 269 PPI with 120Hz refresh rate
Battery	5000mAh	5000mAh
Charging	10W Charger with Type-C USB Cable	18W Fast Charging Support (10W Charger in Box)
Operating System	Android 14 Go	Android 14
Security	Side Fingerprint Sensor, Face Unlock	Side Fingerprint Sensor, Face Unlock
Design	Premium Glossy Back Design Radiant Black and Sparkling Ivory	Premium Glossy Back Design Titanium Gold & Stealth Black
Durability	IP54 (Dust and Water Resistant)	IP54 (Dust and Water Resistant)
Services	Free Service at Home + 1-Year Warranty	Free Service at Home + 1-Year Warranty

***

About Lava International Limited

#ProudlyIndian | Made in India, Made for India

Lava International Limited, headquartered in Noida, Uttar Pradesh, is a pioneering mobile handset and solutions company in India, founded in 2009 with the vision to empower individuals. The company's corporate office and manufacturing facility, equipped with a production capacity of 42.52 million handsets per annum, are strategically located in Noida. Lava's commitment to innovation is reflected in its two state-of-the-art research and development centers in Noida, housing dedicated teams in software and hardware design. The company's extensive nationwide presence is facilitated by a robust retail network of 1.65 Lakh retailers, directly served by over 1000 distributors, and supported by a vast after-sales service network of 800+ professionally managed service centers. The brand has a global presence in 20+ countries.

Beyond smartphones, Lava is expanding its product portfolio to include smartwatches, Neckbands, Probuds, and an extended True Wireless Stereo (TWS) segment. The brand's credibility is underscored by being ranked the ‘Most Trustworthy Brand’ in the CMR Retail Sentiment Index.

Connect with us on Instagram, X (formerly Twitter), and LinkedIn.